Local Makeup Artist Celebrates New Studio With Empowering Event
County Armagh professional Makeup Artist Aisling O’Connor hosted an afternoon to remember at the Seagoe Hotel in Portadown to celebrate the launch of her new Dream Beauty Studio.
The all-female event, ‘Look Good, Feel Fabulous’, took place on November 14 and showcased empowering motivational speakers, a Fashion show featuring local boutiques, a live makeup demo, a cocktail reception and afternoon tea.
During lockdown, Aisling hosted a “Makeup and Mindset” Zoom makeup tutorial alongside guest speaker Claire O’Hanlon which focused on strengthening the mindset - something Aisling based her own event on.
Launching her own business in 2018, with a website and new branding launched 2020 before the pandemic began.
Aisling spent the majority of lockdown developing her brand and then launched her custom beauty space, Dream Beauty Studio in September 2021.
Aisling said: “The main concept underpinning my business is that of ‘The Lipstick Effect’, the psychological phenomenon where putting on your makeup is proven to increase self confidence, and boost self esteem.
“I just love what I do and love empowering women to feel better about themselves.”
The mum-of-three is a strong advocate of encouraging women to use makeup as a powerful tool to enhance self-confidence which was the inspiration behind her in-person event.
“My main goal was to get a room full of women and have them leave that afternoon feeling uplifted, encouraged and above all, realising that it's ok, and in fact of extreme importance, to put themselves first every once in a while.” she said.
The sellout event featured an impressive lineup of inspiring speakers including Life Coach Michelle McAuley, personal stylist Samara of Evolve By Samara and fashion blogger Caroline Currie of ‘Principal of Fashion’ who hosted the uplifting masterclass.
Besides giving confidence, on the day £1000 was raised through raffle prizes for Little Forget Me Nots Trust, a local charity dedicated to helping families cope with child loss.
“I advocate strongly supporting local and female owned businesses. I believe in empowering others, which is what sets Dream Beauty apart. It’s more than just makeup, it’s all about leaving you feeling like you on a really good day.”
Currently, Dream Beauty studio offers a variety of beauty and cosmetic treatments including makeup, brows, nails, lashes, sugaring, tanning and massages and the studio is also big enough to offer group workshops and lessons.