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  • Daniel May

"Pleasure Doing Business with You"


Founded 1993, Misstique and its team developed a specific mission: to promote and celebrate sexual vitality by providing an honest, open and fun environment.

In 2017 Misstique modernised its look, becoming much more than a place to buy sex toys, we decided to present Misstique as a destination, a lifestyle, a state of mind – all celebrating the undeniable fact that sexual healthy people make the world a happier place.

(Pic to the left - Example of the new signage due to go up later this month)

Committed to offering information and encouragement to men and women who wanted to explore their sexuality the owners focused on selling quality sex toys in a boutique-like setting.

Misstique has over 400 brand products, including the Filthy Sentiments pens and cards. Misstique is the official supplier of Mister B, Clonezone, Doc Johnston, Colt, and Lovehoney, in Northern Ireland. Through excellent customer service, product innovation and creative marketing Misstique has produced a loyal brand following. Employing 4 full-time members of staff and selling to over 1000 excited customers a week, MissTique is the longest established surviving adult store in Belfast.

Pop in any day of the week, to experience just how friendly and well trained the staff are. Everyone that works in Misstique has their own area of expertise, and are always happy to advise.

“Customers are far more open and comfortable coming into the store, probably due to the positive influence of Fifty Shades of Grey, which revolutionised the bedroom habits of the British” says Steve from misstique. This niche area of the retail industry is booming and explains why even respectable retailers such Tesco’s and Boots have ventured into selling what were once seen as under-the-counter products.

There has been a growing acceptance and a growing awareness of sex toys, helped by the growth of companies such as Lovehoney, whose products are now stocked in Misstique Misstique moved away from the sleaze and kink associated with a lot of our rival stores. We are all about giving good advice, and selling our products in the context of a happy, healthy relationship lifestyle. The shop is often the first port of call for lesbian, gay, bisexual and/or transgender people seeking help and advice, Misstique holds information of support groups, projects and counselling services for this very reason. The staff attend workshops run by the Rainbow project and receive on-going training to assist people seeking help and advice.

Its not always been an easy ride (no pun intended). Unfortunately, we faced turmoil with the council during our licence applications, and like other adult shops – we struggled. However, the support of the local community shone through and our little shop was saved. Misstique is now approaching its 25th year on Gresham Street. Finding that weekends are busiest, the shop is now open 7 days a week, to suit customers from all over Ireland and the new influx of tourists to Belfast. The clientele probably isn't what is publicly conceived, from 80 year old couples to young singletons and a healthy stream of rural customers.

Misstique has undergone a re-fit and re-brand, browse toys, accessories, underwear and lingerie brought in from Australia: plenty of testers for ID lubes, and freebies too. Check out the huge range of poppers, sourced from all over Europe.

We are immensely proud of our history and looking forward to making more memories with you all. We tweet, we´re on Facebook – we love interacting with our customers. No question is too big or small, it’s not always about making sales. At Misstique we want YOU to enjoy our products, because that makes us happy. After all, without you, we wouldn’t have got here… would we?

Thank you for shopping with us, and for those of you who haven’t yet ventured into the lovely little shop at No. 27, we look forward to meeting you too.

Misstique Belfast

27 Gresham Street, Belfast

T: 028 9031 4185 | Website www.misstiquebelfast.co.uk


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